Weekend Magazine

Weekend Magazine began publication in Sept 1951, distributed free of charge with 9 daily NEWSPAPERS across the country. Weekend offered high-quality colour reproduction to advertisers, good photographs, feature stories and recipes to readers, and a profit-making supplement that boosted circulation for the newspaper publishers. By the 1960s Weekend Magazine was carried in 41 newspapers with a circulation over 2 million, and it was the most popular ADVERTISING vehicle in the nation. Colour television and the turn away from general-interest periodicals hurt the magazine, and it got thinner each year. By 1979 it had been merged with The Canadian, and in 1982 Today, the successor supplement, ceased publication.